NativeAI - Publisher Analytics & Monetization Platform

Privacy Policy

NativeAI Platform Privacy Policy

This website (“Website”) and the NativeAI Platform (“NativeAI Platform”) are operated by News360, Inc. (“News360,” “we,” “us,” or “our”). NativeAI is a platform offering online publishers (“Publishers,” or “Publisher”) behavioral analytics of their website and/or mobile application users (“Users,” or “User”) and tailored placement of native content (“Native Ads”) on their websites and/or mobile applications when Publishers enable the monetization feature in the NativeAI Platform.

This Privacy Policy explains how News360 collects information about Users when they access or use Publisher’s website and/or mobile application where the NativeAI Platform is used, and about visitors of the NativeAI Website (“Visitors,” or “Visitor”), and how News360 stores, uses and discloses collected information. We value user privacy and transparency.

By accessing or using the NativeAI Platform or its services, or visiting the NativeAI Website, you agree to the policies and practices described in this Privacy Policy.

Information We Collect in the NativeAI Platform

For simplicity in discussing our privacy practices, we refer to the data collected in the NativeAI Platform as “Collected Data.”

Collected Data may include information about Users and their behavior on the Publisher’s website and/or mobile application where the NativeAI Platform is used. We may collect data elements such as information received from the User’s web browser, operating system, or device, including information about the browser type, version and settings, browser language preference, information about the operating system, the IP address, cookie information, the referring web page, the name of the Internet service provider or mobile carrier, device information (including the type of device, Unique device identifier (UDID) and Advertising IDs), screen size and resolution, date and time of the User’s request, name of the domain from which the User accessed the Internet, the name or type of mobile application, including the name, type and version of the Publisher’s mobile application the User is using, and other similar information. We may also collect non-precise information about the geographic location of the device through the IP address, not more detailed than the city that the User is accessing the Publisher’s website or mobile application from.

Collected Data may also include inferences or information about Users’ interests. When a User visits and navigates the Publisher’s website and/or mobile application, the NativeAI Platform collects information about the User’s reading patterns, including, but not limited to, the headlines that the User sees and/or clicks on, how long the User spends on each story page, what percentage of the page is visible to the User, as well as actions the user takes on the story page, including liking/disliking the story and sharing it via email or social networks (we don’t collect any information about recipients of the shared story).

Some information may be received directly from the Publisher, like the User’s age group, gender and other non-personally identifiable information provided to us voluntarily by the Publisher to improve the quality of the analytics insights and Native Ad targeting in the NativeAI Platform.

News360 does not collect, use, or allow Publishers to transfer to or use on the NativeAI Platform data that, by itself, directly identifies an individual, such as name, address, phone number, email address, or government identifier. We may collect data that, by itself, directly identifies Users or Visitors only when it is submitted to us voluntarily, for example when Users or Visitors send us emails or otherwise communicate with us. We may use such data to contact the individual in accordance with the individual’s stated preferences. Once collected, News360 will store such information as long as relevant for record keeping, business, and compliance purposes.

How the Information is Collected in the NativeAI Platform

News360 may use a variety of commonly-used technologies such as cookies, pixel tags, web beacons, and/or other similar technologies (collectively “Cookies”) to assign a unique identifier to each User to identify the User across multiple usage sessions. This unique identifier is then used to track the User’s reading behavior, analyze the User’s interests and track the User’s interactions with Native Ads.

We may also use third-party services to help provide and improve the NativeAI Platform. Third-party service providers may collect information sent by the User’s device as part of a web page request, such as cookies or IP address. Third-party ad partners may share information with us, like a browser cookie ID, URLs visited, or mobile device ID to help us measure and tailor Native Ads.

Information We Collect on the Website and How It is Used

Whether you are a Visitor of the NativeAI Website or visiting our Website on behalf of a Publisher as part of the registration process, we may collect and store information including your IP address, name of the domain from which you accessed the Internet, browser, device type, access times, the web pages you view on our Website, and your non-precise geo-location through your IP address, not more detailed than the city that you are accessing the Website from. Such information cannot be used to contact or identify a particular person. News360 uses such information for internal purposes such as to administer and improve the Website, to help us understand and analyze how it is being used, to track aggregate Website usage, as well as to improve our marketing channels and materials. The data News360 collects about the Visitors is subject to the data security, integrity, and transfer practices described in this Privacy Policy regarding Collected Data.

How the Information is Collected on the Website

When Visitors access the NativeAI Website, we may use Cookies to gather information about them.

We may also use software programs, third-party cookies and third party tracking services, such as Google Analytics, to gather and assess certain information, including the number of Visitors to different sections of our Website, what information is of most and least interest, and to identify system performance or problem areas. For security purposes, and to ensure that our Website remains available to all Visitors, we also use software programs to monitor network traffic to identify unauthorized attempts to upload or change information, or otherwise cause damage.

We may incorporate third party services into our Website, such as social media widgets, which may collect information about Visitors for purposes including, but not limited to, interest-based advertising. These features and widgets may collect Visitors’ IP addresses, which webpages Visitors are visiting on our Website, times and dates of visits, browser or operating system configuration, etc., and may set cookies to enable the feature and widget to function properly. Visitors’ interactions with these features are governed by the privacy policy of the company providing it.

How We Respond to Do Not Track Signals in the NativeAI Platform

We honor the Do Not Track browser option to give Users control over how their behavior on the web is used to personalize their experiences and Native Ads. If Users prefer that we not aggregate information collected about their usage in different sessions and on different websites for the purpose of delivering targeted Native Ads, Users can turn off this feature for a given browser using the Do Not Track browser setting. Users may also opt out of NativeAI having access to mobile device identifiers (such as the IDFA or the Android Ad ID) through their device settings.

Opt Out in the NativeAI Platform

If Users do not want us to track their online behavior for the purpose of delivering targeted Native Ads, they can opt out by visiting and selecting that option there. This will place an opt-out cookie on their browser. The NativeAI Platform will know the choice a User has made when it sees the User’s opt out cookie. If Users block cookies, our opt-out process may not function properly. If Users delete, block, or otherwise restrict cookies, clear their cookie cache, update their browser, override their device settings or switch devices, they will need to renew their opt-out choices.

These opt-out tools tell us not to use Users’ information for customizing content we serve. If Users opt out, data may still be collected about Users’ web browsing activities and they will still see non-tailored Native Ads. This may mean, for instance, that Users may receive the same content multiple times rather than receiving new or targeted content. When Users opt out, we may still use browser-related information for analytics and measurement purposes, like counting the number of Users that have seen a particular Native Ad, a particular headline or accessed a particular story.

How Collected Data is Stored and Protected

Collected Data and information collected about Visitors is stored and protected using generally accepted industry security standards. Collected Data may be retained in the NativeAI Platform in non-aggregated form for as long as necessary to provide services to our partners, to comply with our legal obligations, resolve disputes, prevent fraud, and enforce our agreements, or as long as we have a legitimate business need. After a maximum of 5 years, we start the process of deleting, de-identifying, or aggregating Collected Data. In most cases, when the information is collected, it is aggregated within one year of its collection by removing any common account identifiers, and stored on News360 servers in the aggregated form.

We may also anonymize Collected Data by removing identifying characteristics and aggregating it with the information of others so that it becomes anonymous. We may use aggregated and anonymous data without restriction and store it indefinitely.

How News360 Uses Collected Data

We use the information we collect about Users to provide, administer, and improve the NativeAI Platform, to derive insights about Users’ interests, conduct research and test new features, gain understanding about the demographics of Publisher’s website and/or mobile application, and analyze trends, perform aggregate analysis, monitor aggregate usage by Users, customize and target native advertising content to show Users more relevant and engaging native content, share data with Publishers, advertisers and other third parties, as well as for internal reporting and marketing purposes. Particular advertising-related purposes for which NativeAI Platform may use Collected Data include: interest-based advertising, limiting the number of times a User sees a particular Native Ad, customizing Native Ads to a particular country or city, showing Native Ads related to the content of the web page on which they are shown, determining when Users respond to Native Ads, reporting aggregated statistics regarding, for example, the effectiveness of native advertising campaigns.

Information Sharing

We will share Collected Data or data collected about Visitors of NativeAI Website with third parties only in the ways that are described in this Privacy Policy, in a responsible and secure fashion. We require all third parties to whom we transfer Collected Data or data collected about Visitors to protect and store this information with commercially acceptable precautions similar to those described in our Privacy Policy.

News360 only shares Collected Data or data collected about Visitors of the NativeAI Website with third parties in the following scenarios:

  • Users or Visitors have explicitly given us consent to share information with third parties.
  • The information is provided to our subsidiaries or affiliated companies.
  • Collected Data about Users of a particular Publisher is provided to that Publisher through the NativeAI Platform Dashboard.
  • The information is provided to our trusted vendors or service providers in order to perform a service for News360. These companies are authorized to use data shared with them only as necessary to provide these services to us.
  • When it is reasonably necessary to disclose specific information as required by law, regulations, legal process or governmental request. News360 will only provide the information that is explicitly required and will not volunteer information when not legally obligated.
  • When News360 in good faith believes that disclosing the information is reasonably necessary to detect fraud, security or technical issues and prevent harm to to the rights, property or safety of News360, its customers, Users, Visitors, or the public as required or permitted by law.
  • To enforce applicable Terms of Service, including investigation of potential violations of Terms of Service.
  • We may sell or transfer Collected Data to a successor entity in connection with a corporate merger, acquisition, reorganization or sale of assets consolidation, bankruptcy, or other corporate change.

News360 may share Collected Data with advertisers and other partners of News360 only in the aggregated form, that does not identify a User individually, such as statistics about the NativeAI Platform activity and other aggregated data about Users’ behavior and interests, aggregated data about Users’ clicks on Native Ads, etc.

Native Ads may contain links to or redirect individuals to other websites, including those of our business partners. These websites may use cookies and/or other data collection tools. News360 encourages everyone to read the posted privacy policies whenever interacting with any website to learn about the privacy practices of that website. News360 is not responsible for the privacy practices or the content of these websites.

Our Policy Towards Children

Our Services are not directed to individuals under 13. We do not knowingly collect personal information from children under 13. If we become aware that a child under 13 has provided us with personal information, we take steps to remove such information. If you become aware that your child has provided us with personal information without your consent, please contact us at

Changes to Our Privacy Policy

We may update this Privacy Policy from time to time. The most current version of the Privacy Policy will govern our use of your information and will always be on this page. If we make any material changes, we will notify you by means of a notice, which will be placed on the Website for a period of one month, about the update to the Privacy Policy and the updated Privacy Policy will indicate the date of the latest revision. We encourage you to periodically review this page to stay aware of any changes to this Privacy Policy.

Questions & Concerns

We are committed to maintaining your privacy and providing our service in a useful, comfortable and secure manner. If you have any questions or concerns about our Privacy Policy, or any other matter, please contact us at, or at News360, 180 Sansome St., Suite 200, San Francisco, CA 94104. If you provide feedback to us, we may use and disclose such feedback for any purpose.

Effective: July 22, 2016