How NativeAI Works

How we deliver actionable insights on Dashboard & API

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NativeAI - Under the Hood

Classify Content with NLP

1 Million+ Audience Interests

Classification of topics & Tagging for content analytics

Advanced Topic Classification & Tagging

tag content with writers, publisher tags and topic categories

Automatically Tag Stories with Authors & Interests

Click to find out what readers are interested in!

Audience Interests

Uses NLP to detect Topics
Tags Topics with high engagement as Interests
Organizes data & stories in a Topic Hierarchy
Enables Audience Segmentation by Interests

Predict Audience Behavior

Understand your Audiences' Interests to improve your Audience Development efforts. Answer questions about triggers,intent to subscribe, paywall decision making, advertisement targeting, content recommendations and more using granular data.

Affinity - Which audience segment(s) will engage better with a given article
Loyalty - Which audience segment(s) are likely to upgrade to a paid subscription
Targeting - Which Location, Channel, Demographic & Audience Interest Segment filters maximize ROI for my Advertisers
Editorial - Which topics should I publish more articles about?

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Advanced Script for Real-time Analytics

All the metrics you need
Traffic, Acquisition, Behavior,
and Interest Segments
Asynchronous load
Great tracking accuracy & lower
latency
Simple & light tracking script
Keeps your website blazing fast

Engagement today compared to typical Tuesday

Intuitive Analytics Dashboard

Manage all these with our highly intuitive Content Analytics Dashboard that features all the essential metrics that every digital publisher should use. The Dashboard can also be shared with all your teams including Editorial, Audience Development, Marketing & Data Analytics and offers the following features.

Understands content & Groups similar articles
Allows easy API access to enrich your DMPs
Maps Audience behavior to Grouped & Individual Interests
Allows you to deep dive and identify insights by Topic Affinities & Audience profiles

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Top Publishers and Brands Rely on NativeAI

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FAQ

How does NativeAI work?

NativeAI uses Natural Language Processing (NLP) to process your articles and stories, analyses how your audience interacts with different articles by measuring the quality of interactions and builds a reader interest graph. Our taxonomy has over 1 Million topics and objects that make up reader interests and you can segment your audiences by these interests. This allows you to view all analytics reports, filtered by interests, authors, your own tags, devices, reader loyalty etc.

Who is NativeAI suited for?

NativeAI Analytics is ideal for digital publishers across News Media and Content Marketing. The deep audience data that NativeAI provides is best fit for high-volume publishers who require these inputs for editorial strategy, ideation for content strategy, audience development and paid promotional campaigns for content. Our NLP currently works best for English language websites only and we recommend NativeAI for any publication that averages over 500,000 users a month.

Does NativeAI offer real-time analytics dashboards or API?

Yes, NativeAI includes a real-time analytics dashboard which includes audience interest data as well. We also offer API integration for Content Tagging which you can use to enrich your Data Warehouse or DMP. Please signup for a demo or contact us using the chat at the bottom right of your page to find out more.

Is NativeAI GDPR compliant?

Yes, as an Editorial Analytics platform with global users, NativeAI is GDPR compliant and you can read more about it on our blog.

How much does NativeAI analytics cost? Is there a free for trial?

The pricing of NativeAI depends on the volume of traffic your website receives. Yes, we do offer a free trial to qualified publishers, please signup for the demo for more details.

How many user accounts can I create for my colleagues for our NativeAI subscription?

NativeAI Publisher analytics offers a variety of reports which are relevant for marketers, audience development teams, analytics, data science and editorial teams etc. You can create up to 20 accounts with your NativeAI subscription, if you need more accounts, please get in touch.

How can I install NativeAI and access the Analytics Dashboard?

To get your NativeAI account, you can signup for a demo. Installing NativeAI is very easy, once we connect with you and understand your requirement, we will share a simple javascript snippet that you can paste in your tag manager. Once this is done, you can login to your dashboard using the credentials we will share over email.

Get an Audience Match Demo Now

Get a quick demo on the power of the NativeAI platform. We'll show you five audience insights, and how they apply to your campaigns within 15 minutes.