Content Mix
in News

What does a Digital Publisher's Content Mix Report show?

The NativeAI Content Mix report has 2 parts - the Audience Interests treemap and the list of stories/articles related to the interests. The treemap indicates all the Audience Interests (news topics or categories) about which stories were posted by this publisher in the past 30 days. The percentages against each interest show the percentage share of stories about that interest, among all stories by the same publication in that period. The table of stories shows the list of stories about topics shown on the treemap. You can click on the Audience Interests to dive deeper into sub-topics and their related stories.

How do I use the information on a Content Mix report?

You can use Content Mix reports to gain a bird's eye view of your Editorial and Content strategy, compare your content mix with that of your closest peers and identify any gaps to grow your audience. If you sign up for NativeAI, you can also gain access to Audience Engagement Quality data, classified by topics, which can be useful for Editorial Decision making, measurement of campaign success in Audience Development and optimizations in content recommendations etc.

How does NativeAI collect this content intelligence data? How accurate is it?

The NativeAI Analytics platform uses a custom NLP engine with a taxonomy of over 1Mn. interests to classify news articles and content into topics of interest. We use publicly available news feeds from top publishers and run the content through our NLP engine to build this content mix report. The data in the report is usually accurate for stories published until the previous day, but if you are a NativeAI client, we can provide real-time data and much deeper analytics for your website and mobile apps.

I don't see my website listed, how can I get access to my report?

Sign up for the NativeAI demo and install the NativeAI SDK on your website and mobile apps to gain access to your Content Mix, Peer Comparison, Engagement Quality, Real-time analytics and Audience Interest segmentation reports. Please note: NativeAI works best for publications with over 0.5Mn unique visitors per month.

How do I view the Content Mix report for Publisher X?

We have currently published the Content Mix reports for a select few top publishers, but we have reports readily available for over 20000 publishers worldwide. Please contact us using the chat option at the bottom right corner of your screen if you would like to review the report for a specific publisher, and share your own publication's details. In case we are offline, please make sure you leave your business email ID so that we can get back to you.