Publisher Analytics

Actionable Content Insights to drive Audience Engagement

Every publisher uses content analytics, but the key is to derive the right insights from it. With NativeAI you get actionable intelligence about your readers, what kind of content they like & why, you don’t just get a competitive advantage, you change the game entirely.

The A.I. Advantage

NativeAI is built on a mixture of Web Analytics with all the usual metrics such as visits, channels, engagement and user locations AND Natural Language Processing (NLP), Semantic Analysis, and Machine Learning algorithms, developed by the News360 team from the ground up, and fine-tuned over the last seven years.

The custom-built Artificial Intelligence platform automatically cleans and parses each piece of your content: headlines, authors, tags, media, and more are detected and cataloged; and all named entities are detected from an interconnected ontology that is continuously learning & growing.

Topics across both broad and niche categories as recognized, and advanced clusterization functionality crawls all news content on the web, and measures your stories against the same news stories from other publishers. NativeAI gives you more than just content analytics - it gives you Content Intelligence.

Audience Interest Analysis

The NativeAI platform features advanced algorithms that recognize more than one million distinct audience interests, based on our content classification and audiences' engagement history. Artificial intelligence creates interest graphs that map the behavior and interest affinities of entire audience segments.

Real-Time Dashboard

Keep track of what is happening on your site right now. Instantly compare performance against the typical performance averages. The dashboard features goes deeper than visits with the Engagement Quality (EQ) graph, revealing audience engagement metrics in real-time. Arm your Audience Development and Marketing teams with this to optimize spends as well as to nurture and delight your readers!

Interest Intelligence

Drill down into the performance metrics of interest segments across your entire content platform. See what stories are performing the best, which writers drive the most engagement, and the hot topics your audience is engaging with the most.

Daily Analytics Digests

Automatic Daily snapshots of content performance and engagement metrics are sent directly to your inbox. Get a high-level view of the most important performance insights you can understand at a glance.

Engagement Quality Intelligence

Engagement Quality (EQ) is a special metric developed by NativeAI that combines time spent, scroll depth, user actions, story length, and more. These metrics are combined into a single score to gauge the engagement value of each piece of content. What's more you can pivot all the analytics reports by segments, acquisition channels, location and user loyalty in tandem with EQ to truly know your audience.

How to Install NativeAI

For a tool as powerful as this is, setting up NativeAI is surprisingly simple:

How to setup NativeAI Content Analytics for publishers

Add a simple tag to your tag manager

The NativeAI tag is very efficient and loads asynchronously, so site performance is unaffected. (Estimated time to complete: 2 minutes)

Wait for Analytics Reports & Data

You can use the Real-time analytics reports almost immediately after your tag is installed. To compare & generate actionable insights, we recommend that you wait three-to-four weeks while NativeAI compiles data and does its magic.

Unleash your super power!

Review our content insights and tweak your editorial and marketing workflows to publish content that boosts audience engagement.

Get a Grip on Performance

Increase Retention

Boost Engagement

Beat the Competition

What's analytics if you cannot derive insights from it to drive performance? NativeAI helps you identify opportunities for growth, and the building blocks to increase engagement and grow your audience. This platform gives you the intelligence you need to increase the performance of your content, grow your audience, and drastically increase your audience engagement.

Boost Audience Engagement Quality with NativeAI analytics

Get an Unfair Advantage

Sign up for a quick demo to see how NativeAI Publisher Analytics can help
increase engagement on-demand and win market share. We'll show you
5 incredible audience insights in just 15 Minutes.

Get a free demo of NativeAI Content Analytics for your digital publishing business