Today’s big content marketing win is the superb AREA from Autodesk.
The online offering from the 3D design, engineering, and entertainment software company is made up of a little bit of everything. There’s a section of stories showing how people are using its products, tutorials for customers, a gallery of work created by the community, a superb blog which includes a set of VR video series, and robust forums.
Each of the individual sections works well on its own, but what really makes the site shine is the combined effect. By pairing its expert content (blog, tutorials, etc.) with community elements (stories, gallery, forums, etc), Autodesk is able to showcase and support its products in a highly effective way.
Check out AREA here.