Here’s something marketers often forget: your company is chock-full of interesting people with useful knowledge.
Showcasing these individuals is a triple-win: it humanizes your brand, boosts internal morale, and produces great content.
A perfect example of this idea in action is FedEx’s YouTube Channel.
The logistics giant has developed a series of engaging videos that feature employees talking about their areas of expertise and personal stories. Some of the topics covered include recruiters explaining the hiring process, a mechanic sharing tips every driver should know, and a package handler telling his refugee experience.
Check out a few of the videos below and the full channel here.