content marketing

Content Win: FedEx’s YouTube Videos

By NativeAI / October 27, 2016

Here’s something marketers often forget: your company is chock-full of interesting people with useful knowledge.

Showcasing these individuals is a triple-win: it humanizes your brand, boosts internal morale, and produces great content.

A perfect example of this idea in action is FedEx’s YouTube Channel

The logistics giant has developed a series of engaging videos that feature employees talking about their areas of expertise and personal stories. Some of the topics covered include recruiters explaining the hiring process, a mechanic sharing tips every driver should know, and a package handler telling his refugee experience.

Check out a few of the videos below and the full channel here.

Written by NativeAI / October 27, 2016

The NativeAI & News360 team curates this blog with valuable insights and interviews from content publishers, marketers and analytics experts across industries. We are committed to provide the best possible Content Intelligence tips and tricks you can find on the web to boost your digital media publisher business.