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Content Win: FedEx’s YouTube Videos

By NativeAI / October 27, 2016

Here’s something marketers often forget: your company is chock-full of interesting people with useful knowledge.

Showcasing these individuals is a triple-win: it humanizes your brand, boosts internal morale, and produces great content.

A perfect example of this idea in action is FedEx’s YouTube Channel

The logistics giant has developed a series of engaging videos that feature employees talking about their areas of expertise and personal stories. Some of the topics covered include recruiters explaining the hiring process, a mechanic sharing tips every driver should know, and a package handler telling his refugee experience.

Check out a few of the videos below and the full channel here.


[youtube https://www.youtube.com/watch?v=7OxgnkCPUeE?feature=oembed&enablejsapi=1&origin=https://safe.txmblr.com&wmode=opaque&w=540&h=304]
[youtube https://www.youtube.com/watch?v=2C8iCRy9qTI?feature=oembed&enablejsapi=1&origin=https://safe.txmblr.com&wmode=opaque&w=540&h=304]
[youtube https://www.youtube.com/watch?v=ipCMXPm8288?feature=oembed&enablejsapi=1&origin=https://safe.txmblr.com&wmode=opaque&w=540&h=304]
Written by NativeAI / October 27, 2016