Today’s big content marketing win is Kaplan’s Admission Possible blog.
The offering from the test prep company is worth checking out because it’s a great example of a brand tackling a single topic – in this case college admissions – extremely well.
The blog is chock-full of advice from experts and essential reading for any student (or parent) going through the process. It covers everything from application basics (”Tips for Successful College Interviews”) to life advice (”How to Find a Mentor in High School”) and the nitty-gritty of the tests (”Conquering Commonly Missed ACT and SAT Questions”).
Check it out here.