ben and jerrys

Content Marketing Win: Ben & Jerry’s What’s New

By NativeAI / October 3, 2016

Today’s big content win is the What’s New site from Ben & Jerry’s.

We love the offering from the ice cream company because it shows that a corporate blog doesn’t have to be boring.

The site, like the company itself, is a great mix of culture, politics, and wacky weirdness. 

There are quizzes (Which Ben & Jerry’s Flavor Are You?); company announcements (Ben & Jerry’s and New Belgium Team Up on a New Beer), behind-the-scenes peeks (12 Secrets From Ben & Jerry’s Scoopers); news stories (The Montreal Protocol: 29 Years of First Aid for the Ozone Layer!), and just pieces of pure, delicious fun (This Is Your Brain On Ben & Jerry’s).

Check out the blog here.

Written by NativeAI / October 3, 2016

The NativeAI & News360 team curates this blog with valuable insights and interviews from content publishers, marketers and analytics experts across industries. We are committed to provide the best possible Content Intelligence tips and tricks you can find on the web to boost your digital media publisher business.