Content Marketing Win: WeWork’s Creator

By NativeAI / September 19, 2016

Today’s big content marketing win is Creator from WeWork.

We love the online offering from the coworking company because it skillfully combines a wide-range of different topic areas into one cohesive content hub.

The site is made up of profiles of entrepreneurs/companies based in WeWork locations (”After a Life-Altering Accident, a Founder Finds Strength in Numbers”); stories of innovation (”Ticket App Rukkus Adds Virtual Reality to Find Perfect Seats”); how-to guides for running a company (”10 Tips on Hiring the Best Talent”); lifestyle features on ideas/products  (”Summer Essentials: Bear Naked Custom Made Granola”); and news/information about the cities in which WeWork has locations (”7 Best Lunch Deals in Shanghai”).

What links it all together is a spot on understanding of what the WeWork community is interested in. The individual pieces feel disparate – what does granola have to do with tech hiring? – but when put together they are a united, rich resource that can help with almost every aspect of a member’s professional life (and beyond).

Check it out here

Written by NativeAI / September 19, 2016