content marketing

Content Marketing Win: WeWork’s Creator

By NativeAI / September 19, 2016

Today’s big content marketing win is Creator from WeWork.

We love the online offering from the coworking company because it skillfully combines a wide-range of different topic areas into one cohesive content hub.

The site is made up of profiles of entrepreneurs/companies based in WeWork locations (”After a Life-Altering Accident, a Founder Finds Strength in Numbers”); stories of innovation (”Ticket App Rukkus Adds Virtual Reality to Find Perfect Seats”); how-to guides for running a company (”10 Tips on Hiring the Best Talent”); lifestyle features on ideas/products  (”Summer Essentials: Bear Naked Custom Made Granola”); and news/information about the cities in which WeWork has locations (”7 Best Lunch Deals in Shanghai”).

What links it all together is a spot on understanding of what the WeWork community is interested in. The individual pieces feel disparate – what does granola have to do with tech hiring? – but when put together they are a united, rich resource that can help with almost every aspect of a member’s professional life (and beyond).

Check it out here

Written by NativeAI / September 19, 2016

The NativeAI & News360 team curates this blog with valuable insights and interviews from content publishers, marketers and analytics experts across industries. We are committed to provide the best possible Content Intelligence tips and tricks you can find on the web to boost your digital media publisher business.