Today’s big content marketing win is the Blue Apron blog.
Why did we pick the offering from the home-delivery meal kit service? Because, to put it simply, the content is stunningly beautiful.
The blog basically does everything right when it comes to mixing media to convey its stories.
Take for example, this recent post: “From the Ground Up: The Story of a Dazzling Purple Pepper.”
The story, which covers how a certain type of pepper came to be grown on one of the company’s partner farms, does a superb job combining high-quality text and imagery to tell the tale. There are gorgeous photos of the farmers and food, graphics explaining the growing techniques, and a fun visual call-to-action at the end encouraging social engagement. Together, the elements combine into a lush, compelling piece.