content marketing

Content Win: Houzz Stories and TV

By NativeAI / September 4, 2016

Today’s big content win is Houzz Stories and Houzz TV.

We picked these offerings from the platform for home remodeling/design because they perfectly combine inspirational pieces, commercial offers, and practical advice.

Houzz Stories is text and imagery that covers everything from fun ideas (”Dream Spaces: Taking Sports Indoors”) to products (”Celebrate National Dog Day: Woof-Worthy Picks for You and Your Furry Friend”) to in-depth looks at real home improvements (”Reader Kitchen: A Kentucky Makeover for $37,000″).

Houzz TV is an accompanying area for short videos, with pieces that range from “A Muralist Brings Street Style Home” to “Step Inside an Industrial-Chic Forever Home.”

Combined together, Houzz Stories and Houzz TV show how a brand can successfully produce a wide-range of content that inspires, informs, and compels action.

Written by NativeAI / September 4, 2016

The NativeAI & News360 team curates this blog with valuable insights and interviews from content publishers, marketers and analytics experts across industries. We are committed to provide the best possible Content Intelligence tips and tricks you can find on the web to boost your digital media publisher business.