NativeAI

Content Win: Houzz Stories and TV

By NativeAI / September 4, 2016

Today’s big content win is Houzz Stories and Houzz TV.

We picked these offerings from the platform for home remodeling/design because they perfectly combine inspirational pieces, commercial offers, and practical advice.

Houzz Stories is text and imagery that covers everything from fun ideas (”Dream Spaces: Taking Sports Indoors”) to products (”Celebrate National Dog Day: Woof-Worthy Picks for You and Your Furry Friend”) to in-depth looks at real home improvements (”Reader Kitchen: A Kentucky Makeover for $37,000″).

Houzz TV is an accompanying area for short videos, with pieces that range from “A Muralist Brings Street Style Home” to “Step Inside an Industrial-Chic Forever Home.”

Combined together, Houzz Stories and Houzz TV show how a brand can successfully produce a wide-range of content that inspires, informs, and compels action.

Written by NativeAI / September 4, 2016