
Today’s big content win is the MintLife blog from Intuit’s Mint.com.
We love the offering from the personal finance management platform because it shows that seemingly dry topics – like budgeting – can be highly engaging if tackled correctly.
The blog does feature some necessary planning overviews (The 50/20/30 Rule for Minimalist Budgeting), but the bulk of it is fun pieces with a financial twist (How to Travel Europe on a Budget; Cord-Cutters Guide: The Best Alternatives to Cable TV; 21-Day Challenge: Hack Your Saving Habits).
It’s a super-smart content approach from a super-smart brand.
Check out the MintLife blog here.