Sponsored Content Win: BuzzFeed + GEICO

By NativeAI / August 24, 2016

Today’s big sponsored content win is this excellent collection of pieces from BuzzFeed and GEICO.

We love the content because it smartly tackles one of the most difficult challenges of insurance marketing: how to connect with hundreds of distinct groups.

BuzzFeed and GEICO have solved this by creating dozens of targeted offerings for different segments. For example, aspiring lawyers looking for car insurance are reached via “12 Resources Every Law Student Desperately Needs In Their Life” while fathers get “12 Things Dads Who Only Have Daughters Will Understand.”

All of the content has BuzzFeed’s engaging feel, and is distributed across the company’s many popular digital channels.

Check it out here.

Written by NativeAI / August 24, 2016

The NativeAI & News360 team curates this blog with valuable insights and interviews from content publishers, marketers and analytics experts across industries. We are committed to provide the best possible Content Intelligence tips and tricks you can find on the web to boost your digital media publisher business.