Today’s big sponsored content win is this excellent collection of pieces from BuzzFeed and GEICO.
We love the content because it smartly tackles one of the most difficult challenges of insurance marketing: how to connect with hundreds of distinct groups.
BuzzFeed and GEICO have solved this by creating dozens of targeted offerings for different segments. For example, aspiring lawyers looking for car insurance are reached via “12 Resources Every Law Student Desperately Needs In Their Life” while fathers get “12 Things Dads Who Only Have Daughters Will Understand.”
All of the content has BuzzFeed’s engaging feel, and is distributed across the company’s many popular digital channels.
Check it out here.