Social Media Win: #Duckprints From Aflac

By NativeAI / August 18, 2016

Today’s big social media win is the wonderful #Duckprints initiative from Aflac.

The premise is simple:  Aflac will donate $2 – up to $1.5 million – to non-profits fighting childhood cancer for every use of the #Duckprints hashtag social media.

What makes the campaign succeed so well, though, is all the complicated work that went into the surrounding content. The company created a beautiful website, moving YouTube videos, and a host of social posts to encourage action. 

It’s truly marketing that matters.

Check out the #Duckprints site here and a few videos below.


Written by NativeAI / August 18, 2016