content marketing

Sponsored Content Win: Discovering Dubai From Travel + Leisure and Emirates

By NativeAI / August 17, 2016
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Today’s big sponsored content win is the the gorgeous Discovering Dubai microsite from Travel + Leisure and Emirates Airlines.

The digital offering was developed by The Foundry, Time Inc.’s content studio for brands. It combines text, maps, photos, and video to create an in-depth, lush guide to the city of Dubai.

The site is organized around morning, afternoon, and night activities; a very smart structure that allows for deep-dives into topics such as golf, food, shopping, and spas.

The entire site showcases Travel + Leisure’s natural strengths (excellent storytelling, knowledge about luxury, great visuals) while also getting across Emirates’ underlying message (you should plan a visit Dubai, or at least spend a night or two when passing through on a flight).

Check out some samples of the content below, and the full site here.


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Written by NativeAI / August 17, 2016

The NativeAI & News360 team curates this blog with valuable insights and interviews from content publishers, marketers and analytics experts across industries. We are committed to provide the best possible Content Intelligence tips and tricks you can find on the web to boost your digital media publisher business.