Today’s big sponsored content win is the the gorgeous Discovering Dubai microsite from Travel + Leisure and Emirates Airlines.
The digital offering was developed by The Foundry, Time Inc.’s content studio for brands. It combines text, maps, photos, and video to create an in-depth, lush guide to the city of Dubai.
The site is organized around morning, afternoon, and night activities; a very smart structure that allows for deep-dives into topics such as golf, food, shopping, and spas.
The entire site showcases Travel + Leisure’s natural strengths (excellent storytelling, knowledge about luxury, great visuals) while also getting across Emirates’ underlying message (you should plan a visit Dubai, or at least spend a night or two when passing through on a flight).
Check out some samples of the content below, and the full site here.