Today’s big content marketing win is Constant Contact’s blog.
We love the blog (or more accurately set of blogs) because it does what every content marketing offering should: it delivers specific insights for a targeted audience.
The company states that the blog is “the place for small business marketing insight and help,” and that’s exactly right. The pieces are just what small business owners need, ranging from broad explanations (”10 Ways Social Media Marketing Can Help Grow Your Business”) to highly detailed advice (”3 Emails Every Automated Welcome Series Must Have”).
Check out the Constant Contact blog here.