Today’s big win is the Digital Industry Insider offering from GE and Business Insider.
We like the partnership because it’s a great example of sponsored content done right.
Business Insider provides high-quality, interesting pieces around digital technology/events (enterprise robotics, the Internet of Things, the Farnborough Airshow, etc.) and GE is able to clearly convey its brand message (that it’s a leader in all of these fields) by association.
It’s a good way to showcase the strengths of each brand, and it’s also truly useful for consumers.
Check out Digital Industry Insider here.