business insider

Content Win: Digital Industry Insider From GE and Business Insider

By NativeAI / August 4, 2016

Today’s big win is the Digital Industry Insider offering from GE and Business Insider.

We like the partnership because it’s a great example of sponsored content done right. 

Business Insider provides high-quality, interesting pieces around digital technology/events (enterprise robotics, the Internet of Things, the Farnborough Airshow, etc.) and GE is able to clearly convey its brand message (that it’s a leader in all of these fields) by association.

It’s a good way to showcase the strengths of each brand, and it’s also truly useful for consumers.

Check out Digital Industry Insider here.

Written by NativeAI / August 4, 2016

The NativeAI & News360 team curates this blog with valuable insights and interviews from content publishers, marketers and analytics experts across industries. We are committed to provide the best possible Content Intelligence tips and tricks you can find on the web to boost your digital media publisher business.