NativeAI

Content Win: Digital Industry Insider From GE and Business Insider

By NativeAI / August 4, 2016

Today’s big win is the Digital Industry Insider offering from GE and Business Insider.

We like the partnership because it’s a great example of sponsored content done right. 

Business Insider provides high-quality, interesting pieces around digital technology/events (enterprise robotics, the Internet of Things, the Farnborough Airshow, etc.) and GE is able to clearly convey its brand message (that it’s a leader in all of these fields) by association.

It’s a good way to showcase the strengths of each brand, and it’s also truly useful for consumers.

Check out Digital Industry Insider here.

Written by NativeAI / August 4, 2016