Content Win: Pfizer’s Before It Became a Medicine

By NativeAI / August 1, 2016

Today’s big content win is the excellent Before It Became a Medicine offering from Pfizer. 

We love the online microsite from the pharmaceutical giant because it successfully tackles a very difficult task: explaining all of the work that goes into product development and why that matters.

Through a series of short videos, the company shows how pharmaceuticals are created, the impact is of vaccines, and the importance of experimental drugs

All of the stories are presented beautifully, and they are accompanied by a useful set of supplemental resources.

Check out Before It Became a Medicine here.

Written by NativeAI / August 1, 2016