content marketing

Publisher Win: GolfCast From ESPN and IBM

By NativeAI / July 31, 2016

Summer days are great for going outside and getting away from your television. They’re also great for staying in and watching golf.

What’s a fan to do? Luckily it’s possible to be out and about while following the action thanks to GolfCast from ESPN and IBM. 

The digital offering – which goes live at big tournaments like this past weekend’s PGA Championship – incorporates a constantly updating leaderboard, real-time updates from the course, and commentary from ESPN experts as well as social media influencers.

It’s a great resource for golf aficionados, and it’s also a great showcase for IBM’s Big Data and cognitive capabilities.

Check out GolfCast here.

Written by NativeAI / July 31, 2016

The NativeAI & News360 team curates this blog with valuable insights and interviews from content publishers, marketers and analytics experts across industries. We are committed to provide the best possible Content Intelligence tips and tricks you can find on the web to boost your digital media publisher business.