Today’s big content win is Run Westin.
The offering – an in-depth Tumblr as well as social posts – features content related to running and traveling from Chris Heuisler, the hotel chain’s “National Run Concierge.” The pieces cover specific running advice as well as broader tips on how to stay healthy while traveling. There are also running routes for various cities on the company’s website.
It’s a super smart way to reach a passionate audience – runners who travel frequently – and to highlight Westin’s Move Well campaign.
Check it out here.