NativeAI

Content Win: Western Union’s #30DaysOfBetter

By NativeAI / June 14, 2016

Today’s big content win is Western Union’s #30DaysOfBetter.

The heartwarming campaign celebrates Ramadan, the Muslim month of fasting, by making small donations such as school supplies and eyeglasses to individuals in need. Each recipient is featured in a short video, and the entire series is showcased on Western Union’s social media channels.

Check out a few examples below.

//platform.twitter.com/widgets.js

//platform.twitter.com/widgets.js

//platform.twitter.com/widgets.js

//platform.twitter.com/widgets.js

Written by NativeAI / June 14, 2016