content marketing

Content Win: Western Union’s #30DaysOfBetter

By NativeAI / June 14, 2016

Today’s big content win is Western Union’s #30DaysOfBetter.

The heartwarming campaign celebrates Ramadan, the Muslim month of fasting, by making small donations such as school supplies and eyeglasses to individuals in need. Each recipient is featured in a short video, and the entire series is showcased on Western Union’s social media channels.

Check out a few examples below.

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Written by NativeAI / June 14, 2016

The NativeAI & News360 team curates this blog with valuable insights and interviews from content publishers, marketers and analytics experts across industries. We are committed to provide the best possible Content Intelligence tips and tricks you can find on the web to boost your digital media publisher business.