Content Win: Clorox’s #BleachableMoments Partnership With The Bachelorette

By NativeAI / June 6, 2016

Today’s big content win is Clorox’s brilliant #BleachableMoments partnership with ABC’s The Bachelorette.

The premise is simple: If certain tweets featuring the hashtag get enough engagement, the show releases special extra scenes online to fans. 

Not surprisingly the approach has worked wonders, with the posts getting thousands of likes and retweets. Check it out below.



Written by NativeAI / June 6, 2016

The NativeAI & News360 team curates this blog with valuable insights and interviews from content publishers, marketers and analytics experts across industries. We are committed to provide the best possible Content Intelligence tips and tricks you can find on the web to boost your digital media publisher business.