Today’s big content win is Clorox’s brilliant #BleachableMoments partnership with ABC’s The Bachelorette.
The premise is simple: If certain tweets featuring the hashtag get enough engagement, the show releases special extra scenes online to fans.
Not surprisingly the approach has worked wonders, with the posts getting thousands of likes and retweets. Check it out below.
— The Bachelorette (@BacheloretteABC)
— The Bachelorette (@BacheloretteABC) May 31, 2016