Today’s big content win is Clorox’s brilliant #BleachableMoments partnership with ABC’s The Bachelorette.
The premise is simple: If certain tweets featuring the hashtag get enough engagement, the show releases special extra scenes online to fans.
Not surprisingly the approach has worked wonders, with the posts getting thousands of likes and retweets. Check it out below.
Derek doesn’t fit! Get this #BleachableMoments clip to 750 RETWEETS & we’ll unlock a deleted scene from @Clorox.https://t.co/11kydzBajS
— The Bachelorette (@BacheloretteABC)
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Chad gives relationship “advice” in this #BleachableMoments deleted scene you unlocked, courtesy of @Clorox.https://t.co/NnBIU5pajk
— The Bachelorette (@BacheloretteABC) May 31, 2016
