Content Win: Principal Financial’s Defining Moments

By NativeAI / May 26, 2016

Today’s big content marketing win is Defining Moments from Principal Financial.

This super smart campaign features people explaining how unexpected, defining moments have shaped their lives. The stories are told through a range of mediums, including video and text. The company has also made it easy for visitors to share their own #DefiningMoment.

Check it out here.

Written by NativeAI / May 26, 2016