Today’s big content win is the 28 Days campaign from AT&T highlighting Black History Month.
The effort includes Moments That Matter, a series of posts showcasing iconic African-American images, as well as #ATT28Days, a contest that asks consumers to post their own moments that matter on social media.
AT&T smartly kept the rules simple – just share an original photo and use two hashtags – and created a nice grand prize of Samsung products.
The campaign ran last year as well (hence the 28 days, rather than the 29 this February), and sparked many excellent posts from the public.
Check out the full site here.