Content Marketing Win: Insider by MasterPass

By NativeAI / January 27, 2016

Today’s big content win is MasterCard’s Insider website, which was developed  highlight MasterPass, the company’s digital wallet solution.

Rather than simply talking about what MasterPass is, the site focuses on showcasing the many ways it can be used to shop online. 

A group of tastemakers were recruited to pick some of their favorite products across the Web – from hot pet accessories to cool game room additions – and talk about what makes these picks special. 

There is clear MasterPass branding throughout, and links to participating online retailers where the products can be purchased, but overall the site avoids doing a hard sell. Instead, the creators smartly let the content shine.

Check out the full site here.

Written by NativeAI / January 27, 2016