Content Analytics

Content Win: Pepsi’s NFL Party Posts

By NativeAI / January 20, 2016

Today’s big win is the slew of excellent content Pepsi has been creating this month during the NFL playoffs. 

Some of the pieces have been directly related to the games – such as social posts highlighting players from each winning team – but many others (and some of our favorites) have been focused on the idea of how to behave at a game watching party.

This NFL party content includes the brilliant little video above, featuring Jerry Rice and Shannon Sharpe, as well as a number of short social posts such as this:

Written by NativeAI / January 20, 2016

The NativeAI & News360 team curates this blog with valuable insights and interviews from content publishers, marketers and analytics experts across industries. We are committed to provide the best possible Content Intelligence tips and tricks you can find on the web to boost your digital media publisher business.