Dispirited by consumers’ increasingly fleeting attention spans? Don’t be.
Yes, having to create shorter content makes it harder to get everything you want across – but perhaps that’s not a bad thing. Forced conciseness often leads to stronger, clearer, and more impactful pieces.
Case-in-point are ING’s 90-second videos. The financial services company tackles serious topics in these pieces – including the Greek economy and monetary policy – while also keeping them short enough to easily watch (and share).
Check out a few examples below:
In 90 seconds: With Eurozone growth still slow, should the #ECB consider a radical option like helicopter money?
https://t.co/ykLfqWxCIg
— ING Group News (@ING_news) November 23, 2015
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Eurozone inflation is negative again but is it really deflation? #ING economist @BertColijn’s 90 seconds explanation
https://t.co/tfUbdsHxMR
— ING Group News (@ING_news) October 22, 2015
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In 90 seconds – #ING economist @BertColijn explains how manufacturing might offer hope to the #Greek economy
https://t.co/gJG4kfuW7M
— ING Group News (@ING_news) September 18, 2015
