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Content Win: ING’s 90-second Videos

By NativeAI / December 2, 2015

Dispirited by consumers’ increasingly fleeting attention spans? Don’t be.

Yes, having to create shorter content makes it harder to get everything you want across – but perhaps that’s not a bad thing. Forced conciseness often leads to stronger, clearer, and more impactful pieces.

Case-in-point are ING’s 90-second videos. The financial services company tackles serious topics in these pieces – including the Greek economy and monetary policy – while also keeping them short enough to easily watch (and share).

Check out a few examples below:

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Written by NativeAI / December 2, 2015