content marketing

Content Win: ING’s 90-second Videos

By NativeAI / December 2, 2015

Dispirited by consumers’ increasingly fleeting attention spans? Don’t be.

Yes, having to create shorter content makes it harder to get everything you want across – but perhaps that’s not a bad thing. Forced conciseness often leads to stronger, clearer, and more impactful pieces.

Case-in-point are ING’s 90-second videos. The financial services company tackles serious topics in these pieces – including the Greek economy and monetary policy – while also keeping them short enough to easily watch (and share).

Check out a few examples below:




Written by NativeAI / December 2, 2015

The NativeAI & News360 team curates this blog with valuable insights and interviews from content publishers, marketers and analytics experts across industries. We are committed to provide the best possible Content Intelligence tips and tricks you can find on the web to boost your digital media publisher business.