content marketing

Marketing Win: Pepsi + Empire

By NativeAI / November 23, 2015

Want to see brand integration done right? Then check out Pepsi’s in-depth, muti-faceted partnership with FOX’s “Empire.”

The engagement goes much deeper than the usual approach of featuring the product in a couple scenes on screen. Pepsi has been fully integrated into the show – including as part of a major story line for three episodes.

Moreover, “Empire” Jussie Smollett was chosen as a Next Pepsi Artist, which means, amongst other things, that he’ll get to star in a music video directed by Lee Daniels.

The most impressive part about the partnership may be how it extends online. Pepsi, FOX, and Jussie Smolett have been posting about each other across multiple social networks, which has created a constant stream of positive engagement.

Check out a few examples below:

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Written by NativeAI / November 23, 2015

The NativeAI & News360 team curates this blog with valuable insights and interviews from content publishers, marketers and analytics experts across industries. We are committed to provide the best possible Content Intelligence tips and tricks you can find on the web to boost your digital media publisher business.