Today’s content marketing win is the Most Confident Fans offering from TD Ameritrade.
The campaign smartly mixes NFL-fandom, social media, and a contest into a compelling multi-platform experience.
After visiting the Most Confident Fans site and linking their social accounts, consumers can see how the intensity of their fandom measures up to others, who the most confident fans are nationwide, and which football teams have the most passionate social followings.
There’s also a prize element, with eight pairs of Super Bowl 50 tickets up for grabs.
Check it out here.