Sometimes effective content doesn’t have to bee all that complicated. A great example of this is Visa’s GameDay Deals, which showcases the company’s new online payment platform (Visa Checkout) by offering secret online sales to consumers each Sunday.
The process for GameDay Deals is pretty simple: visit the site, enter your email address, sign up for Visa Checkout, and wait for the deals to arrive in your inbox each week. It’s a smart and effective way to introduce people to the service, get them to register, and then keep the payment option top-of-mind each week.
Check it out here.