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Content Win: AT&T’s “It Can Wait” Campaign

By NativeAI / October 22, 2015

Today’s content win is a beautiful, and sobering, public service campaign from AT&T: It Can Wait.

The website, which is dedicated to reducing instances of texting and driving, includes a mix of excellent content created by the company (photos, videos, etc.) and curated social posts from consumers. It also incorporates a pledge to not text-and-drive, which more than 7 million people have taken, and mobile apps that help reduce driving distractions.

Check out a few videos from the campaign below and the full site here.


[youtube https://www.youtube.com/watch?v=4kBaLbubNd4?feature=oembed&enablejsapi=1&origin=https://safe.txmblr.com&wmode=opaque&w=540&h=304]
[youtube https://www.youtube.com/watch?v=t7911kgJJZc?feature=oembed&enablejsapi=1&origin=https://safe.txmblr.com&wmode=opaque&w=540&h=304]
[youtube https://www.youtube.com/watch?v=-GhU5ELQzqA?feature=oembed&enablejsapi=1&origin=https://safe.txmblr.com&wmode=opaque&w=540&h=304]
Written by NativeAI / October 22, 2015

The NativeAI & News360 team curates this blog with valuable insights and interviews from content publishers, marketers and analytics experts across industries. We are committed to provide the best possible Content Intelligence tips and tricks you can find on the web to boost your digital media publisher business.