Content Win: AT&T’s “It Can Wait” Campaign

By NativeAI / October 22, 2015

Today’s content win is a beautiful, and sobering, public service campaign from AT&T: It Can Wait.

The website, which is dedicated to reducing instances of texting and driving, includes a mix of excellent content created by the company (photos, videos, etc.) and curated social posts from consumers. It also incorporates a pledge to not text-and-drive, which more than 7 million people have taken, and mobile apps that help reduce driving distractions.

Check out a few videos from the campaign below and the full site here.

Written by NativeAI / October 22, 2015