NativeAI

Content Win: AT&T’s “It Can Wait” Campaign

att
By NativeAI / October 22, 2015

Today’s content win is a beautiful, and sobering, public service campaign from AT&T: It Can Wait.

The website, which is dedicated to reducing instances of texting and driving, includes a mix of excellent content created by the company (photos, videos, etc.) and curated social posts from consumers. It also incorporates a pledge to not text-and-drive, which more than 7 million people have taken, and mobile apps that help reduce driving distractions.

Check out a few videos from the campaign below and the full site here.


[youtube https://www.youtube.com/watch?v=4kBaLbubNd4?feature=oembed&enablejsapi=1&origin=https://safe.txmblr.com&wmode=opaque&w=540&h=304]
[youtube https://www.youtube.com/watch?v=t7911kgJJZc?feature=oembed&enablejsapi=1&origin=https://safe.txmblr.com&wmode=opaque&w=540&h=304]
[youtube https://www.youtube.com/watch?v=-GhU5ELQzqA?feature=oembed&enablejsapi=1&origin=https://safe.txmblr.com&wmode=opaque&w=540&h=304]
Written by NativeAI / October 22, 2015