Social media is a powerful channel for marketers, but it has one major drawback: there’s just too much of it.
Most brands are publishing multiple types of content across multiple networks, plus trying to grapple with countless posts from consumers. Sometimes trying to get a sense of what’s being created by a company, and what’s being said about it, can feel nearly impossible.
So what’s the solution? One model to follow is the excellent FordSocial site. The digital offering from the carmaker is essentially a social media hub, aggregating content created for different networks as well as select posts about the company.
What makes it work so well is the clean design and decision to showcase less, rather than more. While there’s plenty to engage with – videos, articles, posts by consumers across multiple networks – it doesn’t feel overwhelming. The site somehow makes Ford’s social presence feel manageable, which is an impressive feat indeed.
Check it out here.