content marketing

Content Win: MasterCard’s #PricelessBaseball

By NativeAI / October 12, 2015

Today’s content marketing win is MasterCard’s super smart #PricelessBaseball social campaign.

The premise is simple: the company is asking people in various cities to share their favorite postseason baseball memories on social media using the #PricelessBaseball tag. MasterCard then features a number of the posts on its social accounts, and also gives a few lucky fans free tickets to games.

The effort is part of the company’s wider Priceless Surprises campaign, and is an excellent example of how a brand can enter the social conversation around a big event in an effective way.

Check out some of the posts below:

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Written by NativeAI / October 12, 2015

The NativeAI & News360 team curates this blog with valuable insights and interviews from content publishers, marketers and analytics experts across industries. We are committed to provide the best possible Content Intelligence tips and tricks you can find on the web to boost your digital media publisher business.