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Content Win: Visa’s Credit Cards With Chips Campaign

By NativeAI / October 5, 2015

Today’s content marketing win is Visa’s Credit Cards With Chips.

The campaign from the financial services company is a great example of how to approach a fairly boring subject – in this case the U.S. transition from swipe credit cards to chip credit cards – in an engaging way.

Visa is tackling this necessary task with a dedicated website, YouTube videos, and a series of social posts that incorporate multimedia.

All of the offerings are clear, visually-engaging, and simple to understand – exactly as they should be.

Check out a sample video below and the full site here.


[youtube https://www.youtube.com/watch?v=Nw2iTbEptHI?feature=oembed&enablejsapi=1&origin=https://safe.txmblr.com&wmode=opaque&w=540&h=304]
Written by NativeAI / October 5, 2015