Content Win: Visa’s Credit Cards With Chips Campaign

By NativeAI / October 5, 2015

Today’s content marketing win is Visa’s Credit Cards With Chips.

The campaign from the financial services company is a great example of how to approach a fairly boring subject – in this case the U.S. transition from swipe credit cards to chip credit cards – in an engaging way.

Visa is tackling this necessary task with a dedicated website, YouTube videos, and a series of social posts that incorporate multimedia.

All of the offerings are clear, visually-engaging, and simple to understand – exactly as they should be.

Check out a sample video below and the full site here.

Written by NativeAI / October 5, 2015