content marketing

Content Win: Visa’s Credit Cards With Chips Campaign

By NativeAI / October 5, 2015

Today’s content marketing win is Visa’s Credit Cards With Chips.

The campaign from the financial services company is a great example of how to approach a fairly boring subject – in this case the U.S. transition from swipe credit cards to chip credit cards – in an engaging way.

Visa is tackling this necessary task with a dedicated website, YouTube videos, and a series of social posts that incorporate multimedia.

All of the offerings are clear, visually-engaging, and simple to understand – exactly as they should be.

Check out a sample video below and the full site here.


[youtube https://www.youtube.com/watch?v=Nw2iTbEptHI?feature=oembed&enablejsapi=1&origin=https://safe.txmblr.com&wmode=opaque&w=540&h=304]
Written by NativeAI / October 5, 2015

The NativeAI & News360 team curates this blog with valuable insights and interviews from content publishers, marketers and analytics experts across industries. We are committed to provide the best possible Content Intelligence tips and tricks you can find on the web to boost your digital media publisher business.