Content Win: Cadillac’s #DareGreatly Videos

By NativeAI / September 23, 2015

How do you make a tagline like “Dare Greatly” feel concrete rather than abstract? By showcasing people who have truly taken the words to heart and dared to do great things.

That’s been Cadillac’s approach with its recent campaign, which uses beautiful videos to demonstrate what “Dare Greatly” means in the context of passionate people who have changed the world. 

The pieces range in subject matter – from tech icon Steve Wozniak to trailblazing entrepreneur Njeri Rionge – but all have the same lush feel and excellent storytelling.

Check out a few examples below and the full microsite here.

Written by NativeAI / September 23, 2015