content marketing

Content Win: Cadillac’s #DareGreatly Videos

By NativeAI / September 23, 2015

How do you make a tagline like “Dare Greatly” feel concrete rather than abstract? By showcasing people who have truly taken the words to heart and dared to do great things.

That’s been Cadillac’s approach with its recent campaign, which uses beautiful videos to demonstrate what “Dare Greatly” means in the context of passionate people who have changed the world. 

The pieces range in subject matter – from tech icon Steve Wozniak to trailblazing entrepreneur Njeri Rionge – but all have the same lush feel and excellent storytelling.

Check out a few examples below and the full microsite here.


[youtube https://www.youtube.com/watch?v=zbV5kNylBd0?feature=oembed&enablejsapi=1&origin=https://safe.txmblr.com&wmode=opaque&w=540&h=304]
[youtube https://www.youtube.com/watch?v=TuDEk8wbrFQ?feature=oembed&enablejsapi=1&origin=https://safe.txmblr.com&wmode=opaque&w=540&h=304]
Written by NativeAI / September 23, 2015

The NativeAI & News360 team curates this blog with valuable insights and interviews from content publishers, marketers and analytics experts across industries. We are committed to provide the best possible Content Intelligence tips and tricks you can find on the web to boost your digital media publisher business.