Travel is fun. Blogs are fun. So why can’t a travel blogs from brands be fun?
They absolutely can be, when done right. For example, take the You Must Be Trippin’ blog from Best Western.
The difference from other corporate offerings starts with the name, which avoids the usual stuffiness and is truly playful. This sense of joy and relatability carries through the content, which feels like it is written by real people (which it is) who have had real travel experience (which they have).
The site is also organized extremely well, allowing visitors to easily find content by destination, topic, and what’s trending.
Check out the full blog here and a few links to recent posts below: