Avinash Kaushik of Google once described excellent content as “anything that adds value to the reader’s life.”
Using that measurement, the HP Matter digital magazine is exceptional indeed.
The quarterly series of pieces from the information technology company are not about pushing products or trying to establish narrow expertise. Rather, they are focused on ideas – big, important, complex ideas that matter to HP’s audience.
In addition to text articles and interactive quizzes, there are also lushly produced videos made by real documentary filmmakers.
It’s an excellent example of how branded content can be truly smart and engaging. Check out the full site here.