NativeAI

Content Win: HP Matter

By NativeAI / September 8, 2015

Avinash Kaushik of Google once described excellent content as “anything that adds value to the reader’s life.”

Using that measurement, the HP Matter digital magazine is exceptional indeed. 

The quarterly series of pieces from the information technology company are not about pushing products or trying to establish narrow expertise. Rather, they are focused on ideas – big, important, complex ideas that matter to HP’s audience.

Some of these are technical – for example how to dramatically improve cybersecurity – while others are more lighthearted (such as how young couples are spending on pet tech instead of kids).

In addition to text articles and interactive quizzes, there are also lushly produced videos made by real documentary filmmakers.

It’s an excellent example of how branded content can be truly smart and engaging. Check out the full site here.

Written by NativeAI / September 8, 2015