Social Media Win: General Mills’ Pinterest Account

By NativeAI / August 27, 2015

All too often companies still treat their social accounts as little outposts, adding a few pieces from their websites occasionally.

However, other brands have learned that social networks can, if programmed properly, become core channels for posting and curating huge amounts of content.

That’s certainly the case with General Mills’ Pinterest account

Rather than treating the platform as merely another spoke, the company has flipped things around and turned Pinterest into a rich hub.

To date the brand has pinned 3,600 pieces of content to dozens of boards, ranging from recipe ideas (Breakfast Brilliance, Doughboy Desserts) to branding pieces (General Mills TV, History).

Check out a few examples below, and the full collection of pins here.

Written by NativeAI / August 27, 2015