Wondering how to create content that’s beautiful, social, and meaningful? Then check out Artists in Residence (AIR) from American Express.
The AIR program, which launched last year, highlights emerging musicians looking to connect with bigger audiences. The current round features four fresh artists – Rae Spremmurd, Borns, Pia Mia, and Gavin James – on the lush American Express Unstaged website and app.
What differentiates AIR from other emerging musician showcases is the social component. As the program’s site explains:
“Artists In Residence series gives fans a chance to support rising artists in a big way. It’s simple — the more fans that post or tweet with #AmexAIR and @artist name, the closer that artist gets to unlocking an amazing career opportunity. Fans can literally open doors for these rising talents, helping them gain exposure and share their music and perspective with new audiences. It’s just one more way that American Express is helping fans join the journeys of these amazing new artists.”
Check out the full site here, and some promotional tweets highlighting the program below:
— American Express (@AmericanExpress) August 18, 2015
— Kevin Strunk (@kevin_strunk) August 18, 2015