How Various Keywords Perform in Email Subject Lines

By NativeAI / August 4, 2015

Do popular words in email subject lines boost or hurt performance?

To find out Adestra examined whether 300 keywords in 125,000 individual email campaigns increased or decreased engagement. 

Below is a summary of the B2C/Retail data from MarketingCharts. Check out the full report to see other segments and additional keywords.

Written by NativeAI / August 4, 2015