NativeAI

The Content Types That Deliver the Best B2B Leads

b2b
By NativeAI / July 30, 2015

Whitepapers and videos are the content types that deliver the highest-quality B2B leads, according to a recent report from NetLine and the CMO Council.

However, product brochures and slide presentations are the most frequently created content types by marketers.

Why the disconnect? It may come down to ease of creation – or simply ineffective planning.

Check out the full report for more insights.

Written by NativeAI / July 30, 2015