b2b

The Content Types That Deliver the Best B2B Leads

By NativeAI / July 30, 2015

Whitepapers and videos are the content types that deliver the highest-quality B2B leads, according to a recent report from NetLine and the CMO Council.

However, product brochures and slide presentations are the most frequently created content types by marketers.

Why the disconnect? It may come down to ease of creation – or simply ineffective planning.

Check out the full report for more insights.

Written by NativeAI / July 30, 2015

The NativeAI & News360 team curates this blog with valuable insights and interviews from content publishers, marketers and analytics experts across industries. We are committed to provide the best possible Content Intelligence tips and tricks you can find on the web to boost your digital media publisher business.