Twitter engagement may belong to night owls, not early birds, according to a recent report from Buffer.
The analysis of 4.8 million messages from 10,000 global profiles found tweets sent between 2:00 a.m. and 3:00 a.m. (local time) earn the most favorites, replies, and retweets on average.
Why? Largely, it may come down to competition. The most popular time to tweet is during working hours, specifically between 11:00 a.m. and 1:00 p.m. local time. In other words, all those daytime tweets you’re sending may be getting drowned out.
Check out the report here for the full analysis.