Online retailer Zappos is deeply committed to revitalizing downtown Las Vegas. The company is also frequently at the cutting edge of using technology to connect with consumers.
Given those two things, it is perhaps no surprise that Zappos has recently been using its social media accounts in a very unexpected way: to promote and live-stream the Vegas Nightlife Fights.
The company has used its established social presences – on Twitter, Facebook, etc.– to highlight the upcoming slate of boxing matches each week, then live broadcasting the actual fights (#downtownthrowdown) on Periscope and Snapchat.
Check out a few of the related tweets below:
The card for tonight’s #downtownthrowdown Follow us on #Periscope and on Snapchat at http://t.co/nL37tjrtWK #VNLF pic.twitter.com/tEzM7laxkz
— Zappos (@zappos) June 10, 2015
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LIVE on #Periscope: #DowntownThrowdown Boxing live at #zappos campus in Las Vegas. #VNLF https://t.co/VkY1ClWmvz
— Zappos (@zappos) June 10, 2015
