What’s the best way to convey a brand message in six seconds? Get someone else (who’s very talented) to do it.
That’s the smart approach Visa has been taking with it’s #VisaCheckout Vines – which promote the company’s online payment solution.
Rather than create its own Vines, Visa had a number of popular Viners film their own. The pieces don’t try to be overly promotional, but rather simply feature the creators doing what they do best (tricks, humor, etc.). In fact, the only product placements are extremely quick – almost hidden.
Check out a few examples below:
— Christian Leonard (@ChristianLnrd) May 21, 2015
— Zach King (@FinalCutKing) May 21, 2015
— Nelson Campana (@nelcam) May 21, 2015