content marketing

Content Win: #VisaCheckout Vines

By NativeAI / June 16, 2015

What’s the best way to convey a brand message in six seconds? Get someone else (who’s very talented) to do it.

That’s the smart approach Visa has been taking with it’s #VisaCheckout Vines – which promote the company’s online payment solution.

Rather than create its own Vines, Visa had a number of popular Viners film their own. The pieces don’t try to be overly promotional, but rather simply feature the creators doing what they do best (tricks, humor, etc.). In fact, the only product placements are extremely quick – almost hidden.

Check out a few examples below:

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Written by NativeAI / June 16, 2015

The NativeAI & News360 team curates this blog with valuable insights and interviews from content publishers, marketers and analytics experts across industries. We are committed to provide the best possible Content Intelligence tips and tricks you can find on the web to boost your digital media publisher business.