Content Marketing vs. Native Advertising

By NativeAI / June 16, 2015

What’s the difference between content marketing and native advertising? When should marketers deploy each tactic?

Kelsy Libert, VP of Marketing at, has pulled together this excellent post  covering the pros and cons for Marketing Land. The article is worth a read for a complete overview, but the basics are summarized in this handy-dandy chart: 

Check out the full post for additional data on the most common content marketing tactics as well as campaign performance benchmarks.

Written by NativeAI / June 16, 2015