content marketing

Content Marketing vs. Native Advertising

By NativeAI / June 16, 2015

What’s the difference between content marketing and native advertising? When should marketers deploy each tactic?

Kelsy Libert, VP of Marketing at Frac.tl, has pulled together this excellent post  covering the pros and cons for Marketing Land. The article is worth a read for a complete overview, but the basics are summarized in this handy-dandy chart: 

Check out the full post for additional data on the most common content marketing tactics as well as campaign performance benchmarks.

Written by NativeAI / June 16, 2015

The NativeAI & News360 team curates this blog with valuable insights and interviews from content publishers, marketers and analytics experts across industries. We are committed to provide the best possible Content Intelligence tips and tricks you can find on the web to boost your digital media publisher business.