What’s the difference between content marketing and native advertising? When should marketers deploy each tactic?
Kelsy Libert, VP of Marketing at Frac.tl, has pulled together this excellent post covering the pros and cons for Marketing Land. The article is worth a read for a complete overview, but the basics are summarized in this handy-dandy chart:
Check out the full post for additional data on the most common content marketing tactics as well as campaign performance benchmarks.