bigdata

Content Insight: How Data Is Impacting Content Marketing

By NativeAI / June 10, 2015

A new report from the Content Marketing Association shows the increasing importance of data for content marketers. Some key findings include:

  • 92% of respondents use customer data as part of their content marketing efforts.
  • 83% plan to use data to inform more content decisions in 2015.
  • 85% believe that real-time data is important for an effective content strategy.

Check out the full report for more insights.

Written by NativeAI / June 10, 2015

The NativeAI & News360 team curates this blog with valuable insights and interviews from content publishers, marketers and analytics experts across industries. We are committed to provide the best possible Content Intelligence tips and tricks you can find on the web to boost your digital media publisher business.