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Content Insight: How Data Is Impacting Content Marketing

By NativeAI / June 10, 2015

A new report from the Content Marketing Association shows the increasing importance of data for content marketers. Some key findings include:

  • 92% of respondents use customer data as part of their content marketing efforts.
  • 83% plan to use data to inform more content decisions in 2015.
  • 85% believe that real-time data is important for an effective content strategy.

Check out the full report for more insights.

Written by NativeAI / June 10, 2015