b2b

The Most Commonly Used B2B Content Tactics and Tools

By NativeAI / June 8, 2015

More than three-quarters (67%) of B2B marketers say they have created case studies/client success stories as marketing collateral in the past year – making it the most popular content type with businesses – according to a recent report from Starlet Media.

Other top content types are whitepapers (62% have created), webinars (58%), and e-books (52%).

Website analytic platforms are the most commonly used tools by B2B content marketers (78% use), followed by marketing automation software (73%) and landing page solutions.

Check out the full report for more insights.

Written by NativeAI / June 8, 2015

The NativeAI & News360 team curates this blog with valuable insights and interviews from content publishers, marketers and analytics experts across industries. We are committed to provide the best possible Content Intelligence tips and tricks you can find on the web to boost your digital media publisher business.