NativeAI

The Most Commonly Used B2B Content Tactics and Tools

b2b
By NativeAI / June 8, 2015

More than three-quarters (67%) of B2B marketers say they have created case studies/client success stories as marketing collateral in the past year – making it the most popular content type with businesses – according to a recent report from Starlet Media.

Other top content types are whitepapers (62% have created), webinars (58%), and e-books (52%).

Website analytic platforms are the most commonly used tools by B2B content marketers (78% use), followed by marketing automation software (73%) and landing page solutions.

Check out the full report for more insights.

Written by NativeAI / June 8, 2015