More than three-quarters (67%) of B2B marketers say they have created case studies/client success stories as marketing collateral in the past year – making it the most popular content type with businesses – according to a recent report from Starlet Media.
Other top content types are whitepapers (62% have created), webinars (58%), and e-books (52%).
Website analytic platforms are the most commonly used tools by B2B content marketers (78% use), followed by marketing automation software (73%) and landing page solutions.
Check out the full report for more insights.
