Content Insight: What Motivates People to Download Mobile Apps

By NativeAI / June 3, 2015

Some 33% of consumers say they download mobile apps because they are recommended by friends and family, according to a recent report from Google.

Other common motivations include: because the app sounds interesting/fun (31%), familiarity with the company/brand (24%), and access to exclusive discounts/rewards (18%).

The report is chock-full of other interesting insights, including how people find mobile apps to download and how often they use them. Check it out here.

Written by NativeAI / June 3, 2015