content marketing

Content Insight: What Motivates People to Download Mobile Apps

By NativeAI / June 3, 2015

Some 33% of consumers say they download mobile apps because they are recommended by friends and family, according to a recent report from Google.

Other common motivations include: because the app sounds interesting/fun (31%), familiarity with the company/brand (24%), and access to exclusive discounts/rewards (18%).

The report is chock-full of other interesting insights, including how people find mobile apps to download and how often they use them. Check it out here.

Written by NativeAI / June 3, 2015

The NativeAI & News360 team curates this blog with valuable insights and interviews from content publishers, marketers and analytics experts across industries. We are committed to provide the best possible Content Intelligence tips and tricks you can find on the web to boost your digital media publisher business.