content marketing

Content Insight: The Most Powerful Social Network for Local Businesses

By NativeAI / June 1, 2015

Nearly three-quarters (73%) of consumers believe Facebook is the most important social media platform where they expect to see a local business. Meanwhile, only 3% chose Twitter, followed by LinkedIn (2%) and Instagram (under 1%).

The data comes from a recent survey conducted by G/O Digital of 1,066 U.S. adults, aged 18-65 years old,
who use social media.

According to the poll, the top three types of content on a local business’ Facebook page that are most likely to motivate a consumer to shop in-store are: promotions/coupons (60%), testimonials/success stories (13%), and photos/videos (6%).

Check out the full report for more insights.

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Written by NativeAI / June 1, 2015

The NativeAI & News360 team curates this blog with valuable insights and interviews from content publishers, marketers and analytics experts across industries. We are committed to provide the best possible Content Intelligence tips and tricks you can find on the web to boost your digital media publisher business.