Content Win: Chipotle’s Cultivating Creativity

By NativeAI / May 26, 2015

Chipotle is one of the most creative brands when it comes to content (if you need proof, check out its YouTube channel), so it seems fitting that the company is focusing on fostering creativity in both adults and students.

It all started last year with the restaurant chain’s Cultivating Thought campaign, which has featured quotations from authors of all sorts (i.e., Amy Tan to Aziz Ansari) on cups and bags used in-store.

A complimentary Cultivating Creativity student essay contest is now offering a $20k scholarship to the person who writes the best “short, original (and amazing) essay about a time when food created a memory.”

Check it out here.

Written by NativeAI / May 26, 2015